Basharat Ali is a seasoned Social Media Manager and Strategist with over 7 years of experience in growing and managing digital presence for brands, public figures, and organizations. At IDT Pakistan, he plays a leading role in designing result-driven social media campaigns, aligning content with brand identity, and engaging audiences through meaningful digital interactions. His deep understanding of platform dynamics and audience behavior allows him to create strategies that deliver real value — not just visibility. Basharat’s approach focuses on long-term brand growth, community trust, and measurable impact. Beyond managing campaigns, he is deeply involved in mentoring aspiring content creators and marketers, making him an influential figure in the digital space.

Key Highlights

• Successfully led social media growth for multiple brands and public profiles
• Developed and executed high-impact campaigns across Facebook, Instagram, LinkedIn, Twitter & TikTok
• Created tailored content calendars that reflect brand tone and resonate with target audiences
• Boosted engagement rates and audience growth through data-driven strategies
• Managed online communities with a focus on loyalty, trust, and interaction
• Delivered consistent ROI through smart ad targeting and campaign performance tracking
• Played an active role in training and mentoring emerging digital marketers at IDT Pakistan
• Recognized for maintaining brand consistency while adapting to latest platform trends
• Known for building strategies that convert followers into engaged brand advocates