Social Media Marketing Mastery – 2-Month Course
Module Breakdown:
Week 1: Introduction to Social Media Marketing
- Objective:Session 1:
- What is Social Media Marketing (SMM)?
- Importance of SMM in business growth
- Platforms overview: Facebook, Instagram, Twitter, LinkedIn, TikTok
- Objective:Session 2:
- Setting SMART goals for campaigns
- Audience personas & buyer journeys
- Organic vs Paid Social Media
Week 2: Content Planning & Branding
- Objective:Session 3:
- Creating content calendars
- Working with audio and background music
- Understanding viral and evergreen content
- Objective:Session 4:
- Visual storytelling & content formats
- Tools: Canva, Buffer, Trello
- Hashtag and caption strategies
Week 3: Facebook & Instagram Marketing
- Objective:Session 5:
- Facebook Business Suite setup
- Types of viPage optimization & best practicesdeos: social media, YouTube, promo, cinematic
- Content types: posts, stories, reels
- Objective:Session 6:
- Instagram marketing techniques
- Engagement hacks & influencer outreach
- Analytics & insights
Week 4: LinkedIn, Twitter & TikTok Strategy
- Objective:Session 7:
- LinkedIn for B2B marketing
- Personal branding & content creation
- LinkedIn Ads basics
- Objective:Session 8:
- Twitter marketing & trending strategies
- TikTok growth tips and content ideas
- Working with micro-influencers
Week 5: Paid Ad Campaigns
- Objective:Session 9:
- Introduction to Meta Ads (FB & IG)
- Creating targeted ad campaigns
- Understanding pixels and funnels
- Objective:Session 10:
- Budgeting & bid strategies
- A/B testing creatives
- Retargeting and conversion tracking
Week 6: Community Building & Engagement
- Objective:Session 11:
- Engaging with your audience
- Handling negative comments
- Running contests and giveaways
- Objective:Session 12:
- Building loyal communities (Groups, Lives, DMs)
- Leveraging user-generated content
- Scheduling & automation tools
Week 7: Analytics & Reporting
- Objective:Session 13:
- KPIs to track on each platform
- Using Insights & third-party tools
- Customizing reports for clients
- Objective:Session 14:
- Reporting frequency & templates
- Strategy adjustment based on data
- Understanding ROI from campaigns
Week 8: Strategy Building & Final Project
- Objective:Session 15:
- Building a complete SMM strategy
- Real-world campaign planning
- Preparing a client pitch deck
- Objective:Session 16:
- Final presentations & feedback
- Freelancing & agency careers in SMM
- Q&A + Certificate Distribution
Learning Outcomes
- Objective:Session 1:
- Build brand presence across major platforms
- Run paid and organic campaigns
- Create content calendars and engagement plans
- Analyze and report performance metrics
- Launch a freelance or in-house SMM career
