Content Writing 2-Month Course Outline (16 Sessions)
Module Breakdown:
Week 1: Introduction to Content Writing
- Objective:Session 1:
- What is content writing?
- Types of content: Website, Blog, Copywriting, Technical, SEO, etc.
- Difference between content writing and copywriting
- Qualities of a good content writer
- Objective:Session 2:
- Understanding writing goals (Inform, Educate, Sell, Entertain)
- Grammar, tone, and readability
- Tools: Grammarly, Hemingway, Google Docs
Week 2: Writing Fundamentals
- Objective:Session 3:
- Structuring content: Headline, Introduction, Body, Conclusion
- Importance of research in writing
- Creating an outline before writing
- Objective:Session 4:
- Writing killer headlines
- Power words and hooks
- Call-to-Actions (CTAs) that convert
Week 3: Web & Blog Writing
- Objective:Session 5:
- Writing for websites (Home, About, Services, Contact)
- Tone and structure for professional websites
- Objective:Session 6:
- How to write a blog post
- Choosing blog topics and keyword research basics
- Formatting for skimmability (subheadings, bullet points, images)
Week 4: SEO Content Writing
- Objective:Session 7:
- Basics of SEO
- Writing SEO-friendly titles and meta descriptions
- Keyword placement, density, and relevance
- Objective:Session 8:
- Tools for SEO writing: Ubersuggest, Google Keyword Planner, SurferSEO
- Internal and external linking
- Plagiarism checking & rewriting
Week 5: Social Media & Ad Copywriting
- Objective:Session 9:
- Writing for social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Captions, hashtags, and trends
- Brand voice in social media content
- Objective:Session 10:
- Introduction to ad copywriting
- Writing persuasive Facebook/Google ad copy
- AIDA and PAS frameworks
Week 6: Email & Product Writing
- Objective:Session 11:
- Writing emails for outreach, newsletters, and promotions
- Subject lines that get opened
- Personalization & segmentation basics
- Objective:Session 12:
- Writing product descriptions
- Features vs Benefits
- E-commerce tone and formatting
Week 7: Freelancing & Client Work
- Objective:Session 13:
- What is WordPress? (WordPress.com vs WordPress.org)
- CMS overview & market share
- Domain & Hosting introduction
- Installing XAMPP & WordPress locally
- Objective:Session 14:
- WordPress dashboard overview
- General settings, permalinks, users
- Pages vs Posts
- Gutenberg editor basics
Week 8: Final Project + Review
- Objective:Session 15:
- How to get content writing clients
- Platforms: Upwork, Fiverr, LinkedIn
- Building a writer's portfolio
- Objective:Session 16:
- Writing proposals & handling feedback
- Time management & writing productivity
- Rates and contracts
Week 7: Freelancing & Client Work
- Objective:Session 13:
- What is WordPress? (WordPress.com vs WordPress.org)
- CMS overview & market share
- Domain & Hosting introduction
- Installing XAMPP & WordPress locally
- Objective:Session 14:
- WordPress dashboard overview
- General settings, permalinks, users
- Pages vs Posts
- Gutenberg editor basics
