With over 5 years of hands-on experience in the digital marketing space, our SEO Specialist and Team Lead delivers tailored, data-driven strategies that drive visibility, rankings, and business growth. At IDT Pakistan, they lead SEO initiatives across multiple industries, ensuring each campaign is technically sound, content-rich, and aligned with business goals.

Their approach combines strategic planning, technical expertise, and a deep understanding of search algorithms to ensure long-term success. As a mentor and team leader, they also guide junior professionals in mastering SEO fundamentals and best practices.

Key Highlights

• 5+ years of experience in On-Page, Off-Page, and Technical SEO

• Successfully led multiple full-scale SEO campaigns from audit to implementation

• Expert in keyword research, content strategy, and site architecture optimization

• Skilled in identifying and resolving crawl errors, indexing issues, and performance bottlenecks

• Proficient with industry tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and more

• Strong focus on data-driven decision making, ranking improvements, and ROI-driven outcomes

• Adaptable to Google algorithm updates and SERP changes

• Experienced in preparing SEO reports, dashboards, and tracking KPIs

• Provides training and mentorship to junior SEO staff and students at IDT Pakistan

• Known for a results-oriented, future-proof SEO mindset that blends performance with sustainability